Back to all posts
PUBLISHER 15 NOV 2023 3 MIN READ

Filmtopp Joins Concept X's Entertainment Vertical in Sweden

In the realm of digital advertising, strategic partnerships are key to delivering quality and relevance. Concept X is pleased to announce that Filmtopp International, a respected name in film journalism, has joined our portfolio, enhancing our Entertainment Vertical in Sweden.

Strengthening Our Swedish Presence

The inclusion of Filmtopp International into Concept X's suite of partners is a thoughtful step towards strengthening our presence in the Swedish market. This partnership aligns with our commitment to enhancing the advertising value chain within our specialized Entertainment Vertical.

Filmtopp's audience is a coveted demographic for advertisers: engaged, informed, and passionate about the entertainment industry. By integrating Filmtopp into our network, Concept X is poised to offer advertisers direct access to this attractive segment, which is highly sought after by global, Nordic, and Swedish brands alike.

A Synergistic Approach to Advertising

The collaboration with Filmtopp International allows Concept X to offer advertising solutions that are contextually relevant. Advertisers can now place their ads within an environment that is inherently aligned with their target audience's interests, ensuring a higher engagement rate and a more meaningful impact.

This partnership is not just about expanding our portfolio; it's about creating a win-win situation. Advertisers get the benefit of a focused and relevant platform to showcase their products, while the audience enjoys ads that are more aligned with their interests and less intrusive.

The Practical Benefits of Our Collaboration

With Filmtopp International's expertise in the film sector, Concept X can now offer enhanced advertising solutions that are tailored to the unique dynamics of the entertainment industry. This means more sophisticated and nuanced ad campaigns that resonate with viewers.

At Concept X, we are committed to maintaining the integrity of the user experience while delivering ads that matter. Our partnership with Filmtopp is a reflection of this commitment, ensuring that the ads served are not only high in quality but also high in relevance.

The first initiative in this collaboration is a dedicated campaign for SkyShowtime, where Concept X is also responsible for the ad production through the team at Hello Creative.

"We at Concept X are truly looking forward to this collaboration. With Filmtopp.se, we have a very strong entertainment vertical to offer our customers," says Peter Grufman.

Looking Ahead
As we welcome Filmtopp International into our fold, we look forward to the opportunities this partnership will bring. We are excited about the potential to connect advertisers with a passionate audience, creating campaigns that are as entertaining as they are effective.

We invite advertisers who are looking to engage with a dedicated film-loving audience to explore the possibilities with Concept X and Filmtopp. Together, we can create advertising that's not just seen but also appreciated.

Furthermore, we extend a warm invitation to publishers who are interested in learning how Concept X can enhance their advertising potential. If you're a publisher looking to elevate your advertising strategy and collaborate with a team that values innovation and relevance, reach out to us. Let's discuss how we can work together to create a more impactful and engaging ad experience for your audience.

Kasper Dalby

Chief Supply Officer & Partner