Concept rebrands to Concept X to reflect continuous transformative growth and innovation in the local digital ad space.
Following a transformative growth journey since its inception as a classic Danish ad network in 2012, Concept rebrands as Concept X. The change comes as Concept X is looking to forge a synergistic value chain further, uniting the local ad industry and unlocking boundless opportunities.
Jens Holm, CEO and founding partner of Concept X, shares:
“The rebranding to Concept X signifies much more than a change in appearance. It embodies our commitment to fostering collaboration to better compete in a globally controlled advertising landscape.
Our mission is to simplify the buyer journey and drive innovation to create better ad products and smarter ways of working for more sustainable growth in the local ad industry.
Concept X houses a collection of brands, each holding strong customer relationships, individually and collectively. By leveraging the strengths of each brand within Concept X, a holistic approach is created to strengthen the local ad space.
Our cross-brand synergies ensure our partners and clients remain competitive in the ever-evolving advertising market.
A portfolio of brands that unites and simplifies the value chain to drive efficiencies
A relentless focus on understanding customers’ needs has paved the way for a continuous stream of innovation, strategic partnerships and investments in ad technology and services to ensure that advertisers and publishers have access to the ultimate toolbox to succeed.
In the last decade, the founding team behind Concept X has cultivated a dynamic portfolio of brands, including the remarkable success story of Adnami, which has witnessed substantial growth and extended its global presence. In addition, Concept X has introduced brands such as Storybook and HelloCreative and invested in promising startups like PodAds while strategically exiting other ventures along the path to this achievement.
Breaking down barriers to simplify the buyer journey and drive sustainable growth
Navigating the intricate and perpetually evolving advertising landscape has become a formidable challenge for all stakeholders.
Concept X, in response to this complexity, undertakes a strategic approach to simplify and streamline the buyer journey. It's not just about simplifying; it's about crafting a smoother path that leads to remarkable growth and superior returns.
It’s not just about cutting through the complexity; it’s about leveraging a deep understanding of the industry to create efficiencies that enhance the advertising ecosystem.
A collaborative ecosystem to unlock boundless opportunities and transformative growth
From a mere ad network, Concept X has evolved into a platform for growth in a thriving ecosystem, meticulously crafted to champion success for every entity in the digital ad arena.
Today, a dedicated team of experts stands tall, delivering cutting-edge ad solutions and empowering all clients and partners to thrive. Opportunities are unlocked to drive mutual benefits across the digital ecosystem.
Concept X demonstrates a dual commitment to driving accelerated growth, with a dedicated focus on in-house innovation and strategic acquisitions of promising startups. These endeavours are strategically designed to fortify the interconnected value chain, marking only the initial phase of an ambitious journey towards expansion and prosperity.
Uniting and reshaping the digital advertising landscape
With Concept X, you can experience the synergy of innovation and collaboration and be a part of the collective endeavour to foster innovation and drive competitive advantage.
Whether you're an advertiser, publisher, or an ad space innovator seeking the ultimate edge, Concept X’s solutions stand ready to accelerate your success.
For further information, please contact
Concept X ApS
Jens Holm
CEO & Founding Partner
Mobile: +45 2827 0193
Email: jens@conceptX.com
Web: www.conceptX.com
About Concept
Established in 2012, Concept X is the catalyst for growth in the digital ad space, bridging the local ad industry in the Nordic region to unlock synergistic opportunities. We are a harmonious network connecting diverse talents, fostering innovation and collaboration to co-create value and mutual growth for all parties involved. Join us today, and let us make the local space stronger together.
