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PUBLISHER 27 NOV 2023 3 MIN READ

A Winning Play: Indkast.dk Reunites with Concept X Following Acquisition by Trusted Media Partner

The digital media landscape is constantly evolving, driven by strategic moves and visionary leadership. In a recent noteworthy development, Olsanora ApS has expanded its digital portfolio with a significant acquisition: Indkast.dk.

The Synergy of Strategic Expansion:

Olsanora ApS, which already boasts prominent platforms like Hockeymagasinet.dk, Europamester.dk, and Hbold.dk, sees the integration of Indkast.dk as a strategic move to broaden its audience reach and offer comprehensive sports coverage to its readers.

Indkast.dk holds a special place in the annals of Concept X, being one of its pioneering media partners back in 2011. The site's return to the fold, under the aegis of Olsanora, marks the beginning of an ambitious journey. Concept X is enthusiastic about rekindling this partnership and playing a pivotal role in Indkast.dk's future course.

A Visionary Move:

Esben Thomsen, the visionary behind Olsanora ApS, expressed his excitement: "The acquisition of Indkast.dk is more than just an addition to our portfolio; it's the realization of a dream. We have always wanted to offer our audience a holistic sports experience, and Indkast.dk brings us closer to achieving that vision. Our collaboration with Concept X promises to elevate the platform to new heights, and we have several exciting plans on the horizon."

Concept X's Role in the New Chapter:

As Indkast.dk rejoins the family under Olsanora ApS, Concept X is excited to contribute to its growth trajectory. Kasper Dalby, Chief Supply Officer at Concept X, added: "It's a pleasure to see Indkast.dk return to our collaborative sphere, especially under the dynamic leadership of Olsanora ApS. We're eager to contribute to its growth and ensure it becomes a go-to destination for football enthusiasts."

Looking Ahead:

The collaboration between Olsanora ApS and Concept X, catalyzed by the acquisition of Indkast.dk, is a shining example of how strategic decisions can reshape the digital media industry. As Olsanora ApS continues its expansion spree, fans and readers can anticipate a richer, more diverse content experience, underscoring the company's commitment to delivering top-tier sports journalism. This is supported by Concept X's innovative ad solutions and technological expertise, which will play a crucial role in enhancing user engagement and monetization strategies for the newly acquired platform.

We invite advertisers who are eager to connect with a passionate football fanbase to explore the opportunities with Concept X and Indkast.dk. Together, we can craft advertising campaigns that resonate deeply with sports enthusiasts, creating content that is not only seen but also genuinely engaged with.

Additionally, we warmly welcome publishers who are keen to discover how Concept X can amplify their advertising impact. If you're a publisher aiming to enhance your advertising approach and partner with a team dedicated to innovation and relevance in the sports domain, we encourage you to get in touch. Let's collaborate to develop advertising strategies that captivate and engage your audience, elevating the overall experience on your platform.

Kasper Dalby

Chief Supply Officer & Partner